Work | Devaay

Work

Selected products, platforms, internal tools, and business systems Devaay has built or delivered across transport, logistics, marketplaces, consumer products, fintech, sales, travel, and enterprise operations.

What this page showsPublic projects only — live systems we've shipped, with the context and outcomes that matter.

Sectors

Transport & logistics

Marketplaces

Consumer products

Fintech & expense

Sales & insurance

Travel & hospitality

Wellness

Enterprise operations

Selected work

Web Product / Live conversion site.

ICY | Cold Therapy

Public-facing recovery site for a cold therapy brand with a clearer offer, stronger positioning, and a direct conversion path.

Context: Wellness and recovery offer that needed a sharper public-facing presence, not just a placeholder landing page.Devaay did: Devaay built the public site and conversion flow around the service offer so the business could present and explain it more cleanly.Shipped: Offer site · Conversion-focused page structure · Public-facing service flow

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Sales & AI / Live sales intelligence platform

Leads Intelligence Platform

AI-powered lead qualification and sales-readiness platform for insurance agents and sales teams across MENA.Context: Insurance agents and sales teams in MENA spend the majority of their week chasing the wrong leads — referrals with no real intent, contacts with no budget, decision-makers who can't make the decision. The bottleneck isn't lead volume. It's the inability to rank and qualify what's already in the pipeline before time is spent.What Devaay built: An AI intelligence layer that ranks leads by closeability the moment they enter the system, so agents work a list ordered by who is most likely to close — not by who arrived first.Shipped: Ranked agent worklist · Lead qualification scoring · Sales-ops dashboard

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Workflow Automation / Live booking and dispatch system.

Wassel VIP

A dispatch and booking platform that replaced WhatsApp-based driver coordination with structured assignment, live tracking, and automated ride workflows for a premium transport operation.Context: Premium transport business handling bookings, dispatch, passengers, and driver coordination across a fast-moving service workflow.What Devaay built: Devaay built the booking, dispatch, and notification flow that gives operators one cleaner operating surface instead of manual coordination.Shipped: Booking flow · Dispatch tooling · Driver assignment

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Additional work

Product / Live consumer product.

Spliit Pro

A consumer app that turns messy group bills into clear item-by-item splits — scan the receipt, assign what everyone ordered, settle instantly.Context: Consumer product built around the messy edge cases of shared expenses, where item assignment matters more than simple equal splitting.What Devaay built: Devaay built the consumer app and the core flow around scanning receipts, assigning items, and settling group orders faster.Shipped: Mobile product · Receipt scan flow · Item assignment UX

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Web Platform / Live public website.

Sinamees Travel

Corporate travel site for a Jordan-based operator serving businesses, institutions, and executive travel needs.Context: Travel and tourism company with a structured B2B-facing offer that needed a clearer digital presence.What Devaay built: Devaay built the company site and service presentation layer for a travel business that needed to look more serious and easier to understand online.Shipped: Company site · Service presentation · Public-facing information architecture

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Marketplace / Live marketplace product.

JoPlates

Marketplace for premium car plates, mobile numbers, and keyword-based listings.Context: Consumer marketplace around identity-driven listings where presentation and trust matter as much as the catalog itself.What Devaay built: Devaay built the marketplace experience for browsing, discovery, and listing presentation.Shipped: Marketplace experience · Listing presentation · Public product flow

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Proof

Work, products, and delivery context

Every engagement starts with a real challenge and ends with a system that works better than before. These projects reflect client trust and delivery outcomes across AI, cloud, fintech, logistics, marketplaces, and operations.

Linked to public work