Devaay
About

About Devaay

Devaay is a product engineering practice based in Amman, Jordan, building operational software, AI systems, automation, and platforms for businesses that are growing faster than their current tools can handle.
From the founderWe work best on real problems with real owners — businesses that have grown past the point where ad-hoc tools still work.
What mattersIf your business is outgrowing the tools that got you here, let's talk.Every inquiry lands with the founder, not a sales team.
Founded by Anas KhdeiratFormer Amazon software engineer. Currently consulting as Technical Team Lead for fintech and crowdfunding operations in the Gulf. Built and shipped systems across logistics, insurance, legal tech, real estate, and consumer products.
Why Devaay existsThe same pattern kept showing up — businesses with real traction, real customers, and real revenue, running on tools never designed for their next stage. WhatsApp groups as dispatch systems. Spreadsheets as CRMs. The owner as the single point of failure. We build the layer that fixes that.
What we believeSystems that survive contact with reality, not demos. Business context before technical decisions. Shipping over planning. Founder-level ownership — one technical lead who understands your business, not a rotating cast of juniors.
Next step

If your business is outgrowing the tools that got you here, let's talk.

Every inquiry lands with the founder, not a sales team.