Product Engineering & AI Systems

We build the systems your business will run on next.

AI-powered operational systems for businesses outgrowing WhatsApp groups, spreadsheets, and manual coordination. Built in Amman, shipped across MENA.

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Delivery across logistics, fintech, insurance, marketplaces, hospitality, and services — in Jordan and the Gulf.

Trusted by

Teams using systems we built.

8+ live systems shipped

4 sectors covered

~6 weeks typical first ship

Recent public work

Three live systems shipped recently.

Web ProductLive conversion site.

ICY | Cold Therapy

Public-facing recovery site for a cold therapy brand with a clearer offer, stronger positioning, and a direct conversion path.

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Sales & AI / Live sales intelligence platform

Leads Intelligence Platform

AI-powered lead qualification and sales-readiness platform for insurance agents and sales teams across MENA.Context: Insurance agents and sales teams in MENA spend the majority of their week chasing the wrong leads — referrals with no real intent, contacts with no budget, decision-makers who can't make the decision. The bottleneck isn't lead volume. It's the inability to rank and qualify what's already in the pipeline before time is spent.What Devaay built: An AI intelligence layer that ranks leads by closeability the moment they enter the system, so agents work a list ordered by who is most likely to close — not by who arrived first.Shipped: Ranked agent worklist · Lead qualification scoring · Sales-ops dashboard

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Workflow Automation / Live booking and dispatch system.

Wassel VIP

A dispatch and booking platform that replaced WhatsApp-based driver coordination with structured assignment, live tracking, and automated ride workflows for a premium transport operation.Context: Premium transport business handling bookings, dispatch, passengers, and driver coordination across a fast-moving service workflow.What Devaay built: Devaay built the booking, dispatch, and notification flow that gives operators one cleaner operating surface instead of manual coordination.Shipped: Booking flow · Dispatch tooling · Driver assignment

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Capabilities

What we build

Four types of systems that help businesses operate, grow, and scale — from internal tools to customer-facing platforms, powered by automation and AI where it actually matters.

Business SoftwarePlatforms, apps, and operational systems designed around how your business actually works — not forced into off-the-shelf tools that almost fit.

AI & AutomationLead scoring, document intelligence, smart routing, internal copilots, and workflow automation — AI applied to actual business decisions, not feature theatre.

Workflow AutomationBooking flows, lead routing, approvals, dispatch logic, and notification systems that replace the manual coordination eating your team's time.

Dashboards & Internal ToolsAdmin panels, operational dashboards, reporting systems, and role-based tools that give your team visibility and control instead of guesswork.

Infrastructure & IntegrationsBackend systems, cloud architecture, API integrations, and deployment pipelines — the technical foundation everything else runs on.

Product LaunchesMVPs, new platform builds, and focused iterations for teams that need to ship something real on a timeline that matters.

Selected work

Systems we've shipped.

Live platforms, operational tools, and products built for businesses across logistics, fintech, insurance, and consumer products.

Transport & logistics

Marketplaces

Consumer products

Fintech & expense

Sales & insurance

Travel & hospitality

Wellness

Enterprise operations

Work and clients

Products, teams, and systems behind the delivery.

Public projects, delivery examples, and client context tied back to real work instead of generic proof wallpaper.

JoPlates

Marketplace product for premium car plate numbers, mobile numbers, and keyword-based listings.

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SPLIIT Pro

Consumer product for receipt scanning and item-based bill splitting.

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Wassel VIP

Premium transport operation using Devaay for booking and dispatch workflow tooling.

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ICY

Cold therapy recovery brand with a focused public-facing offer site.

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Why this matters

Growth breaks weak systems first.

Your team coordinates through WhatsApp groups

Reports arrive after the decision was already made

Spreadsheets became your operating system

Customers slip through follow-up gaps

The owner is the single point of failure

Every new hire or branch multiplies the mess

Scaling doesn't just need more people. It needs the systems that make more people productive.

How we work

From your problem to a working system.

Whether it starts from a rough idea, a broken process, or a product that needs to ship — the approach stays the same: understand the business, define the build, move fast, ship clean.

See how we work

DiscoveryWe learn your business before we touch code — the workflows, the pain points, and the tools you've outgrown.

ScopeWe define what to build first, what to leave for later, and where the real boundaries are — so the budget stays honest.

BuildDesign, engineering, automation, and integrations — built in short cycles with regular check-ins so nothing drifts.

LaunchWe ship, stabilize, and stay close through early production — fixing what needs fixing and improving based on actual use.

Closing note

If your business is growing faster than your systems, the cracks are already costing you.

Let's talk before they get expensive.

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